Twitter posts are real-time updates that spread like wildfire. Once you click on the “Tweet” button, there’s no turning back. This is why you need to be careful when using this platform More »
Twitter posts are real-time updates that spread like wildfire. Once you click on the “Tweet” button, there’s no turning back. This is why you need to be careful when using this platform for online marketing purposes. Instead of getting more clients and followers, you might end up losing them.
The business’ reputation will depend on the way you handle your Twitter account. Avoid making crucial mistakes; professional SEO consultants have made a list of Twitter practices you need to avoid:
Tweeting for Self-Benefit
Don’t tweet only when you need something from your followers. This will give an impression that you only care for the money. While Twitter is an accessible platform that lets you connect with consumers worldwide, you shouldn’t abuse it for a single purpose. Be interactive and establish meaningful connections. It’s the same as making friends with your present and potential clients.
Not Defending What You Just Posted
People are entitled to their own opinions. If you want to post yours, make sure to justify it. Have a credible source and defend your side properly. If the conversations get out of hand, don’t delete the original post. Instead, tweet another post that explains your side. After all, the 140-character limit is too short to explain a whole story.
Not Being Sensitive to Issues
Many events happen in a single day. This is why you need to be aware of current events, whether locally or globally. For instance, posting a joke at the time of a calamity may not be a good idea. Your followers might think that you don’t know the right time to be serious. Sympathize with others and post what you feel about a specific matter. Encourage your followers to help or do something beneficial for others.
Twitter is a remarkable place to promote your brand, products, and services if you know how to do it properly. If you can’t do it alone, many search engine optimization (SEO) companies offer social media services to help you save and protect your business’ reputation.